Communication is not the same as communicating

Communication is not the same as communicating

The front page of the Daily Mirror was very interesting today, with a sequence of articles on statements and press conferences by various senior government figures. By our count, we’re looking at six different people communicating in five different ways about six different topics! With a controversy over the Volkswagen but not-Volkswagen factory opening, one would expect some form of response by the government. This could have even been by dismissing the issue as a relatively minor miscommunication  and focusing on the fact that a factory was being build that would provide manufacturing jobs. However, what…

Worst social media blunders of 2016

Worst social media blunders of 2016

It’s the end of a year and from what seems to be the common status update on social media, this was a tough year for most of us. Looking at some of the social media blunders made this year, we feel that the same was true for most brands too. Here are some brand social media stories from 2016 that you may have missed! Vera Bradley’s Girly Campaign … Vera Bradley is a rather popular and well-recognized name when it comes to fashion and they decided to launch a campaign…