Sri Lanka Weekly Social Media Update 13/02/2017

Sri Lanka Weekly Social Media Update 13/02/2017

Here’s our latest update on what’s been creating a buzz on social media in Sri Lanka and worldwide Our Blogs This week our team wrote about: The Dilemma of the Digital in Traditional Businesses: we explore the tendencies of a bricks-and-mortar business to self-cannibalise when it succeeds at the digital and how, in an ever evolving, digital-centric future, this effect can be overcome. Words that Wound: an attempt at decoding the psychology that hides behind a cyber-bully. What Went Viral in Sri Lanka? Protests against courts ruling in favour of…

The Dilemma of the Digital in Traditional Businesses

The Dilemma of the Digital in Traditional Businesses

When bricks and mortar companies succeed at the digital how does it affect their traditional business? The Data The holiday season of 2016 gave considerable insight into the impact of e-commerce and Amazon on traditional businesses. According to First Data reports, during the period of 01st October 2016 to 02nd January 2017, e-commerce sales grew 12% and the sales in bricks-and-mortar only grew 1.6%.  The total share sales for the bricks-and-mortar sector also fell a marked 5 points from 2015 coming to 79%. Amazon however, took in 37% of the…

Words that Wound

Words that Wound

The inner-workings of a cyber-bully’s mind “Cyber-bullying is the use of information technology to repeatedly harm or harass other people in a deliberate manner. According to U.S. Legal Definitions, Cyber-bullying could be limited to posting rumours or gossips about a person in the internet bringing about hatred in other’s minds; or it may go to the extent of personally identifying victims and publishing materials severely defaming and humiliating them.” – Wikipedia Imagine, you’re having a heated argument with your mother. You’re so furious and it’s about to boil over. You…

Sri lanka Weekly Social Media Update 06/02/2017

Sri lanka Weekly Social Media Update 06/02/2017

Here’ our weekly roundup of the latest on Social Media in Sri Lanka and worldwide. Our Blogs This week our team wrote about: Do You Know Your Market? – Our team attended the CIM Talking Point Program – Marketing Insights 2017. Here is what we gathered from their pointers. What Went Viral in Sri Lanka?   Ranjan Ramanayake’s call to the Divisional Secretariat altered?   The video of Ranjan Ramanayake seemingly speaking to the Divisional Secretariat in a harsh tone, reprimanding her lead to the comparison between Ranjan and Mervin….

Do You Know Your Market?

Do You Know Your Market?

CIM Talking Point – Marketing Insights for 2017 “In an increasingly turbulent business environment, the only way to be ahead is to see ahead” – CIM, Talking Point How important is market research? How can we hold steady during a time of highly volatile economic conditions? Do we really know our market and how we should approach them? These are some of the essential questions that the CIM Talking Point looked to answer during the latest edition of their program held on the 31st January at the Hilton Colombo Residencies….