Digital Marketing Weekly Review 08

Digital Marketing Weekly Review 08 is a weekly recap of all the important campaigns & news from the digital marketing industry. Toyota is world- renowned for its innovation. Setting industry standards even higher, the company is about to unveil its biggest ever innovation- Toyota Mirai this autumn. The company recently released a video ...Read More

Digital Marketing Weekly Review 07

Digital Marketing Weekly Review 07 is a weekly recap of all the important campaigns & news from the digital marketing industry International Moms Demand Action for Gun Sense in America is a philanthropic organization concerned with gun violence. Its latest campaign designed by Grey Toronto, takes a direct aim at grocery chain ...Read More

Digital Marketing Weekly Review 06

Digital Marketing Weekly Review 06 is a weekly recap of all the important campaigns & news from the digital marketing industry. International Dove, the personal care brand owned by Unilever, has launched a video as part of its global marketing campaign that challenges perceptions of female beauty. The short film, shot in five ...Read More

Social Media Analysis: Lakpahana FB Fiasco

Last couple of days were a nightmare for the management of Lakpahana (Hand Craft), Sri Lanka. Recently their official Facebook page received enormous attention due to some of its controversial advertisements. We will be analysing this incident through our Social Media Analysis: Lakpahana FB Fiasco. On 4th April the following image featuring ...Read More

Social Media Analysis: Full Face Protest

Last Sunday’s Full- Face ban protest created a huge buzz in media, today we analyzed the event and the steps the hosts of the protest took to organize it on our Social Media Analysis: Full Face Protest. On March 2nd, then Police Spokesman announced that full-face helmets to be banned from 21 ...Read More

Digital Marketing Weekly Review 05

Digital Marketing Weekly Review 05 is a weekly recap of all the important campaigns & news from the digital marketing industry. International Taco Bell is a US based fast-food chain. Within just 6 months into its breakfast launch, awareness levels reached those of Burger King, which had been in the breakfast category ...Read More

Social Media Analysis- Recent Developments in Social Media

With a number of features and new functionality being introduced to the major social media networks in March, we thought we analyse these and their impact on business users’ on this week’s Social Media Analysis- Recent Developments in Social Media. First up is Twitter’s ‘Partner Audiences’ which was introduced on 5th March. Through ...Read More

Digital Marketing Weekly Review 04

Digital Marketing Weekly Review 04 is a weekly recap of all the important campaigns & news from the digital marketing industry. International Temptations US- a cat treats company, launched their newest product accessory called ‘Snacky mouse’. The product is simply a ball-shaped mouse with cat treats inside it, so everytime the cat ...Read More

Social Media Analysis: Politicians and Social Media

Social Media Analysis: Politicians and Social Media, analyzes the recent ‘FB likes controversy’ and the power of social media in the field of politics. Social Media plays a major role in political campaigns all around the world. After the President of USA Barack Obama’s successful Presidential social media campaign ‘Change’ in 2008, ...Read More

Social Media Analysis- Safety & Social Media

Social Media Analysis- Safety & Social Media, addresses the key issues of social media in Sri Lanka and discusses the negative and positive aspects of the Government’s new free wi-fi project. Deputy Minister of Foreign Affairs and Telecommunication Ajith P. Perera announced in the first week of March, that the Free Wi-Fi ...Read More