David Beckham is on the search for an “All In one” is the Digital Marketing Weekly Review by SocialMedia.lk. It’s a weekly recap of all the important campaigns & news from the digital marketing industry.
International
- Sprint is an American telecommunications holding company founded in 1899. Sprint has teamed up with Deutsch LA to launch the “All-In-Wireless” campaign on which David Beckham stars. The ad criticizes their direct competitors and their practices strategically. The 3-minute video provides the viewer with comparisons with other carriers and finally the reasoning on why the viewer should choose Sprint over its competitors. The broadcast edit of the commercial aired during the US versus Germany match during the Women’s World Cup.
- This week’s most viral video is Kleenex’s ‘Unlikely Best Friends’. The ad was published on June 24th, 2015, and it has received 260,132 YouTube views this week, becoming the ‘most viral video’. Though the concept is not directly applicable to the facial tissue manufacturer- Kleenex, it falls under its newest campaign “Message for Care”. The video is based on a true story. It resembles the love and friendship between a handicapped man and his handicapped dog “Chance” that gives out a strong message to the viewer.
(Data Courtesy: Visible measures, True Reach metric systems)
Asia
- Following developments and innovations in digital technologies in India, financial services companies are also taking increased interest in nurturing their relationship with technology. To serve the new-age tech-savvy consumer in India, Axis Bank launched its Ping Pay app via an ad campaign featuring film actress Deepika Padukone.
However, India being a traditional market would have certain fears towards the new technology. To guide them through the process Axis Bank has released another video on how the app works.
Until next week !!
“Innovation distinguishes between a leader and a follower”
~Steve Jobs