These articles quoting George Lakoff (one of the great thoughts leaders on political communication) about the influence moral frameworks and perceptions of parenting have on voters were very intriguing.
He describes the two models as “strict father” and “nurturant parent.” In the former, he says, “the father knows best, the father knows right from wrong, and the job of the father is not just to support and protect the family but also, with respect to children, to teach them right from wrong so they have the right moral views.”
Nurturant parents, by contrast, feel their job is to empathize with their child, to know what their child needs, and to have open two-way discussions with their child. – NPR
So far as I can discern, he always on topic, but you have to understand what his topic is. As I observed in my Understanding Trump paper, Trump is deeply, personally committed to his version of Strict Father Morality. He wants it to dominate the country and the world, and he wants to be the ultimate authority in this authoritarian model of the family that is applied in conservative politics in virtually every issue area.
Every particular issue, from building the wall, to using our nukes, to getting rid of inheritance taxes (on those making $10.9 million or more), to eliminating the minimum wage — every issue is an instance of his version of Strict Father Morality over all areas of life, with him as ultimately in charge.
As he shifts from particular issue to particular issue, each of them activates his version of Strict Father Morality and strengthens it in the brains of his audience. So far as I can tell, he is always on topic — where this is the topic. – truth-out
This was especially interesting from a Sri Lankan perspective, as it was a model that was explicitly (though inadvertently) followed by the former President Mahinda Rajapaksa in the elections of 2015. One of his campaign themes was the idea of him as “Appachchi” (අප්පච්චි ) which is a Sinhala language word that means Father. Interestingly, this Sinhala word is (with a disclaimer that I am not a linguist!) a very rural and traditional way of saying father.
The visuals cues in the video are fairly obvious, with Rajapaksa as a traditional and beloved father / leader who is responsible for national development and knows what is best for Sri Lanka.