communication

Facebook: The Dilemma of a Video Metric

A recent article published by The Wall Street Journal found that Facebook had “vastly” inflated its key performance metric relating to video ads for two years. A miscalculation A post in the “Advertiser Help Center” a month ago announced regarding a ‘discrepancy’ “between the definition of Average Duration of Video Viewed and its calculation”. It …

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TukTuk: Did they commit a marketing sin?

Sri Lanka has had a surge of  e-hailing application applications being introduced to the market. Nowadays, customers have a wide plethora of options from PickMe to Uber to Hire1 and many more. With such a highly competitive market, TukTuk, the new e-hailing application entered the market in the late 2015, with the intention of connecting …

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The Case of PickMe and Uber: An Analysis of their Social Media Activity

Just like Cricket and Tea, hailing tuks has become a part of Sri Lanka’s identity and culture. So, why are we always complaining about it? And if we do have a problem with the regular tuks on the road, why don’t we use traditional taxi-hailing companies like Kangaroo Cabs or OnlineCabs? First, the prices are …

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SL Government

Government of Sri Lanka Social Media Usage

Social media in Sri Lanka continues to reach a wider audience day by day. Apart from personal users, professional bodies, established companies and other recognized institutions, Government organizations too are taking up social media to connect with their advocates and followers. The Government of Sri Lanka social media usage is very much at its early …

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