Facebook: The Dilemma of a Video Metric

Facebook: The Dilemma of a Video Metric

A recent article published by The Wall Street Journal found that Facebook had “vastly” inflated its key performance metric relating to video ads for two years. A miscalculation A post in the “Advertiser Help Center” a month ago announced regarding a ‘discrepancy’ “between the definition of Average Duration of Video Viewed and its calculation”. It further stated that the platform had artificially inflated the average time users spent watching videos by only considering video views of more than 03 seconds. At a glance it may appear to be a minor…

TukTuk: Did they commit a marketing sin?

TukTuk: Did they commit a marketing sin?

Sri Lanka has had a surge of  e-hailing application applications being introduced to the market. Nowadays, customers have a wide plethora of options from PickMe to Uber to Hire1 and many more. With such a highly competitive market, TukTuk, the new e-hailing application entered the market in the late 2015, with the intention of connecting Tuk Drivers and Passengers via a mobile application and SMS gateway. TukTuk, is an affiliate of Dialog which was formally presented under Dialog’s Ideamart, and is designed and developed by Erbenlab, a company focused solely…

The Case of PickMe and Uber: An Analysis of their Social Media Activity

The Case of PickMe and Uber: An Analysis of their Social Media Activity

Just like Cricket and Tea, hailing tuks has become a part of Sri Lanka’s identity and culture. So, why are we always complaining about it? And if we do have a problem with the regular tuks on the road, why don’t we use traditional taxi-hailing companies like Kangaroo Cabs or OnlineCabs? First, the prices are over proliferated compared to the rates of those of ‘Metered Taxis’. Secondly, most of these services tend to refuse service for small trips, by either bluntly saying they don’t do short distances or by saying…

Government of Sri Lanka Social Media Usage

Government of Sri Lanka Social Media Usage

Social media in Sri Lanka continues to reach a wider audience day by day. Apart from personal users, professional bodies, established companies and other recognized institutions, Government organizations too are taking up social media to connect with their advocates and followers. The Government of Sri Lanka social media usage is very much at its early stages, with Facebook being the most popular site among the various Ministries and Departments. Most of these accounts have equal participation throughout a given period of time, unlike political accounts where more engagement could be…