Is Social Media a Tool for Small and Medium Enterprise Market Expansion?

Is Social Media a Tool for Small and Medium Enterprise Market Expansion?

Small and medium enterprises are often deemed as a major contributor for local economies. However, a recent study has found that small and medium enterprises have the ability to expand internationally if they utilize social media. A study by Barclays focusing 500 UK small businesses found that 72% of these businesses solely use their social media platforms to market their products in the local markets, thereby overlooking customers in global markets. The study further found that while 66% of the businesses utilize Facebook to market their products locally, the figures…

The Case of PickMe and Uber: An Analysis of their Social Media Activity

The Case of PickMe and Uber: An Analysis of their Social Media Activity

Just like Cricket and Tea, hailing tuks has become a part of Sri Lanka’s identity and culture. So, why are we always complaining about it? And if we do have a problem with the regular tuks on the road, why don’t we use traditional taxi-hailing companies like Kangaroo Cabs or OnlineCabs? First, the prices are over proliferated compared to the rates of those of ‘Metered Taxis’. Secondly, most of these services tend to refuse service for small trips, by either bluntly saying they don’t do short distances or by saying…

Analysis of Digital Marketing Business Realities

Analysis of Digital Marketing Business Realities

As one of the premier digital marketing companies in Sri Lanka we were interested when we came across this article on the DailyFT on ‘Digital marketing: Understanding the business realities in Sri Lanka’. by Dr. Nalin Abeysekara. Dr. Abeysekara is a Senior Lecturer at the Open University Sri Lanka and a Chartered Marketer. We had a few disagreements and this is our analysis of Dr. Abeysekara’s article. After giving a general idea on advertising, the author moves on to the subject of digital marketing, through which he means websites, social…