Twitter for Marketing

Twitter for Marketing

How can brands use Twitter as a medium for marketing themselves? Twitter lets you use 140 characters to tweet anything. That, is the bottom-line. So how can you use this social media platform to market your brand? It does seem as per experts who have succeeded at doing this, that Twitter is a great marketing tool even though it has been put on the back burner when compared when Facebook and Instagram these days. Here’s  a look at how you can use Twitter for online marketing. See, if these will…

YouTube: an overlooked PR goldmine in Sri Lanka

YouTube: an overlooked PR goldmine in Sri Lanka

YouTube is largely overlooked as a marketing tool in Sri Lanka. While working on our research we noted that even though other social media platforms, especially Facebook were being used quite aptly by many of the brands here. However, even the leading brands did not utilize YouTube in its full potential. Perhaps, it’s because it feels different to Facebook or Twitter or Instagram. It is looked upon more as a sort of entertainment hub where you watch videos as opposed to understanding that the videos are the marketing material for…

Twitter Drama

Twitter Drama

Sri Lankan social media is no newcomer to drama. This latest popped up when @90skiddo tweeted: Why is that the same set of people represent all the events on behalf of the so called #SLTweeps ? — Darth Shen (@a90skiddo) May 6, 2017 There was immediately a flurry of comments that were clearly divided between two “camps”. The ones that agreed and the ones that disagreed. The majority of replies to the tweet seemed to assume that this was in regards to the Jetwing Lake opening that was trending under…

Worst social media blunders of 2016

Worst social media blunders of 2016

It’s the end of a year and from what seems to be the common status update on social media, this was a tough year for most of us. Looking at some of the social media blunders made this year, we feel that the same was true for most brands too. Here are some brand social media stories from 2016 that you may have missed! Vera Bradley’s Girly Campaign … Vera Bradley is a rather popular and well-recognized name when it comes to fashion and they decided to launch a campaign…

Communicating sustainable and green business initiatives on Social Media: Why and How?

Communicating sustainable and green business initiatives on Social Media: Why and How?

“The goal of social media is to turn customers into a volunteer marketing army” – Jay Baer, Convince and Convert “Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you” – Corey Eridon Hubspot More and more companies are investing in CSR and green initiatives nowadays such as the maintenance of their carbon footprint, or a new eco-friendly venture that promotes efficiency. The long and short term benefits of this could be extremely rewarding for the company. However, the full benefits…