Communicating sustainable and green business initiatives on Social Media: Why and How?

Communicating sustainable and green business initiatives on Social Media: Why and How?

“The goal of social media is to turn customers into a volunteer marketing army” – Jay Baer, Convince and Convert “Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you” – Corey Eridon Hubspot More and more companies are investing in CSR and green initiatives nowadays such as the maintenance of their carbon footprint, or a new eco-friendly venture that promotes efficiency. The long and short term benefits of this could be extremely rewarding for the company. However, the full benefits…