The Dilemma of the Digital in Traditional Businesses

The Dilemma of the Digital in Traditional Businesses

When bricks and mortar companies succeed at the digital how does it affect their traditional business? The Data The holiday season of 2016 gave considerable insight into the impact of e-commerce and Amazon on traditional businesses. According to First Data reports, during the period of 01st October 2016 to 02nd January 2017, e-commerce sales grew 12% and the sales in bricks-and-mortar only grew 1.6%.  The total share sales for the bricks-and-mortar sector also fell a marked 5 points from 2015 coming to 79%. Amazon however, took in 37% of the…