Twitter for Marketing

Twitter for Marketing

How can brands use Twitter as a medium for marketing themselves? Twitter lets you use 140 characters to tweet anything. That, is the bottom-line. So how can you use this social media platform to market your brand? It does seem as per experts who have succeeded at doing this, that Twitter is a great marketing tool even though it has been put on the back burner when compared when Facebook and Instagram these days. Here’s  a look at how you can use Twitter for online marketing. See, if these will…

YouTube: an overlooked PR goldmine in Sri Lanka

YouTube: an overlooked PR goldmine in Sri Lanka

YouTube is largely overlooked as a marketing tool in Sri Lanka. While working on our research we noted that even though other social media platforms, especially Facebook were being used quite aptly by many of the brands here. However, even the leading brands did not utilize YouTube in its full potential. Perhaps, it’s because it feels different to Facebook or Twitter or Instagram. It is looked upon more as a sort of entertainment hub where you watch videos as opposed to understanding that the videos are the marketing material for…