TukTuk: Did they commit a marketing sin?

TukTuk: Did they commit a marketing sin?

Sri Lanka has had a surge of  e-hailing application applications being introduced to the market. Nowadays, customers have a wide plethora of options from PickMe to Uber to Hire1 and many more. With such a highly competitive market, TukTuk, the new e-hailing application entered the market in the late 2015, with the intention of connecting Tuk Drivers and Passengers via a mobile application and SMS gateway. TukTuk, is an affiliate of Dialog which was formally presented under Dialog’s Ideamart, and is designed and developed by Erbenlab, a company focused solely…

The Case of PickMe and Uber: An Analysis of their Social Media Activity

The Case of PickMe and Uber: An Analysis of their Social Media Activity

Just like Cricket and Tea, hailing tuks has become a part of Sri Lanka’s identity and culture. So, why are we always complaining about it? And if we do have a problem with the regular tuks on the road, why don’t we use traditional taxi-hailing companies like Kangaroo Cabs or OnlineCabs? First, the prices are over proliferated compared to the rates of those of ‘Metered Taxis’. Secondly, most of these services tend to refuse service for small trips, by either bluntly saying they don’t do short distances or by saying…