Read our latest review of what went viral in Sri Lanka and across the world last week. This week our team wrote about: Our Blogs Express with Care: A look at how the online expressions of Chitral Somapala, as a mature brand, backfired on social media. What Went Viral in Sri Lanka? …
Sri Lanka Weekly Social Media News Update 29/05/2017 Read More »
The term “freedom of expression” has never had more importance and has never been more misused, or rather ill-used. With almost the entire world on social media 24/7, the Internet has become a global connector. Social media is perhaps now the most powerful weapon. Word it right and you might have created a movement for …
YouTube is largely overlooked as a marketing tool in Sri Lanka. While working on our research we noted that even though other social media platforms, especially Facebook were being used quite aptly by many of the brands here. However, even the leading brands did not utilize YouTube in its full potential. Perhaps, it’s because it …
CIM Talking Point – Marketing Insights for 2017 “In an increasingly turbulent business environment, the only way to be ahead is to see ahead” – CIM, Talking Point How important is market research? How can we hold steady during a time of highly volatile economic conditions? Do we really know our market and how we …
The front page of the Daily Mirror was very interesting today, with a sequence of articles on statements and press conferences by various senior government figures. By our count, we’re looking at six different people communicating in five different ways about six different topics! With a controversy over the Volkswagen but not-Volkswagen factory opening, one would expect some form of …
