Sri Lanka Weekly Social Media News Update 02/05/2017

Sri Lanka Weekly Social Media News Update 02/05/2017

Here’s what happened across the week on social media in Sri Lanka and around the world What Went Viral in Sri Lanka? Sarath Fonseka invited to accept new position to implement discipline in the country. This video of Minister Rajitha Senarathne stating that the President had requested Sarath Fonseka to step down from his position as minister and accept the position of Army Chief or Overall Commander in order to bring some discipline into the country, especially when it comes to issues like protests went viral. With over 10k views,…

Sri Lanka Weekly Social Media Update 20/01/2017

Sri Lanka Weekly Social Media Update 20/01/2017

Here’s what made the list of the top ranking social media news in Sri Lanka and across the globe, this week. Our blogs This week our team wrote about Dolly Hanging – a thought-provoking look at the unfortunate incident of a 12 year olf girl committing suicide on live stream and the instances where social media has actually managed to save lives. What Went Viral in Sri Lanka? Wimal Weeravansa’s arrest goes viral on UFPA Facebook page The recent arrest of Wimal Weerawansa was something that sparked a lot of…

Communication is not the same as communicating

Communication is not the same as communicating

The front page of the Daily Mirror was very interesting today, with a sequence of articles on statements and press conferences by various senior government figures. By our count, we’re looking at six different people communicating in five different ways about six different topics! With a controversy over the Volkswagen but not-Volkswagen factory opening, one would expect some form of response by the government. This could have even been by dismissing the issue as a relatively minor miscommunication  and focusing on the fact that a factory was being build that would provide manufacturing jobs. However, what…

Is Social Media a Tool for Small and Medium Enterprise Market Expansion?

Is Social Media a Tool for Small and Medium Enterprise Market Expansion?

Small and medium enterprises are often deemed as a major contributor for local economies. However, a recent study has found that small and medium enterprises have the ability to expand internationally if they utilize social media. A study by Barclays focusing 500 UK small businesses found that 72% of these businesses solely use their social media platforms to market their products in the local markets, thereby overlooking customers in global markets. The study further found that while 66% of the businesses utilize Facebook to market their products locally, the figures…

Facebook: The Dilemma of a Video Metric

Facebook: The Dilemma of a Video Metric

A recent article published by The Wall Street Journal found that Facebook had “vastly” inflated its key performance metric relating to video ads for two years. A miscalculation A post in the “Advertiser Help Center” a month ago announced regarding a ‘discrepancy’ “between the definition of Average Duration of Video Viewed and its calculation”. It further stated that the platform had artificially inflated the average time users spent watching videos by only considering video views of more than 03 seconds. At a glance it may appear to be a minor…