Vanessa

Communicating sustainable and green business initiatives on Social Media: Why and How?

Leave a Comment / Marketing Communication, Social Media Sri Lanka, Social Media- Reinventing the Corporate World / By

“The goal of social media is to turn customers into a volunteer marketing army” – Jay Baer, Convince and Convert “Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you” – Corey Eridon Hubspot More and more companies are investing in CSR and green initiatives nowadays …

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Could this one social media photo change perspectives on the transport strike?

Leave a Comment / Social Media Sri Lanka / By

A picture they say, is worth a thousand words and with the vital role of social media coming into play, this has only become amplified. With millions of users logged on to social media platforms like Facebook, twitter and Instagram among others, all it takes is one perfectly captured picture to turn the tables. The …

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1990: The Indian Ambulance Controversy on Social Media

Leave a Comment / Social Media Sri Lanka / By

Social media is the ultimate new age weapon that can make or break a point… literally. Media trends can either shush up a scandal or make a mountain out of a molehill. The 1990 Ambulance service brought in from India has been the source of many “high-pitched discussions” in the last few months. Especially, because …

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