Sri Lankan Banks in Social Media

Sri Lankan Banks in Social Media

Social media continues to grow as a great marketing tool within the corporate realm all over the world. In Sri Lanka, according to analysis we have conducted in the past, telecommunication networks, leading hotels as well as Government¬†and charity organizations have embraced the use of social media for their marketing purposes. Sri Lankan banks in social media too, follow a common approach of providing news updates, promotions and service details to their fans on Facebook, Twitter and YouTube. Among the twenty odd recognized banks in the country, more than half…