Sri Lanka Weekly Social Media News Update 02/05/2017

Sri Lanka Weekly Social Media News Update 02/05/2017

Here’s what happened across the week on social media in Sri Lanka and around the world What Went Viral in Sri Lanka? Sarath Fonseka invited to accept new position to implement discipline in the country. This video of Minister Rajitha Senarathne stating that the President had requested Sarath Fonseka to step down from his position as minister and accept the position of Army Chief or Overall Commander in order to bring some discipline into the country, especially when it comes to issues like protests went viral. With over 10k views,…

Is Social Media a Tool for Small and Medium Enterprise Market Expansion?

Is Social Media a Tool for Small and Medium Enterprise Market Expansion?

Small and medium enterprises are often deemed as a major contributor for local economies. However, a recent study has found that small and medium enterprises have the ability to expand internationally if they utilize social media. A study by Barclays focusing 500 UK small businesses found that 72% of these businesses solely use their social media platforms to market their products in the local markets, thereby overlooking customers in global markets. The study further found that while 66% of the businesses utilize Facebook to market their products locally, the figures…

Facebook: The Dilemma of a Video Metric

Facebook: The Dilemma of a Video Metric

A recent article published by The Wall Street Journal found that Facebook had “vastly” inflated its key performance metric relating to video ads for two years. A miscalculation A post in the “Advertiser Help Center” a month ago announced regarding a ‘discrepancy’ “between the definition of Average Duration of Video Viewed and its calculation”. It further stated that the platform had artificially inflated the average time users spent watching videos by only considering video views of more than 03 seconds. At a glance it may appear to be a minor…

Technology Addiction: A Psychological Disorder in the making?

Technology Addiction: A Psychological Disorder in the making?

A recent article published on Daily Mirror spoke about the need for the Diagnostic Statistical Manual of Mental Disorders (DSM) (V) to categorize Technology Addiction as a psychological disorder. It provided opinions of a lecturer, a licensed psychologist and readers, where they voiced their view on why they believe it is important for the DSM-V to recognize Technology Addiction. Over the years, technology has become a crucial part in the day-to-day activities of the modern human. Some attribute network effect (i.e. subsequent increase in the value of a good or…

TukTuk: Did they commit a marketing sin?

TukTuk: Did they commit a marketing sin?

Sri Lanka has had a surge of  e-hailing application applications being introduced to the market. Nowadays, customers have a wide plethora of options from PickMe to Uber to Hire1 and many more. With such a highly competitive market, TukTuk, the new e-hailing application entered the market in the late 2015, with the intention of connecting Tuk Drivers and Passengers via a mobile application and SMS gateway. TukTuk, is an affiliate of Dialog which was formally presented under Dialog’s Ideamart, and is designed and developed by Erbenlab, a company focused solely…