Social Media Marketing of TV Stations

Social Media Marketing of TV Stations

Our social media analysis series now takes a look at social media marketing of TV stations in Sri Lanka. There are currently 24 free-to-air television channels in the island across both analog and digital terrestrial platforms. All popular TV stations were found to be actively participating in social media while some channels do not have any social media presence as yet.   Independent Television Network, Sri Lanka’s first television channel, maintains an active presence across the main social media platforms. Its Facebook page posts photos, video clips and updates to…

Sri Lankan Finance Companies in Social Media

Sri Lankan Finance Companies in Social Media

In our series of social media usage reviews, we next take a look at Sri Lankan finance companies in social media. Among the 47 finance companies in the island, only around ten institutions were found to have active social media pages while social networking pages of 15 other Companies were found to be inactive. Compared to other financial institutions such as banks, the social media participation of finance companies was found to be relatively less. Bartleet Finance maintains a generally active Facebook page that posts promotional deals, CSR news and…