Analysis of Digital Marketing Business Realities

Analysis of Digital Marketing Business Realities

As one of the premier digital marketing companies in Sri Lanka we were interested when we came across this article on the DailyFT on ‘Digital marketing: Understanding the business realities in Sri Lanka’. by Dr. Nalin Abeysekara. Dr. Abeysekara is a Senior Lecturer at the Open University Sri Lanka and a Chartered Marketer. We had a few disagreements and this is our analysis of Dr. Abeysekara’s article. After giving a general idea on advertising, the author moves on to the subject of digital marketing, through which he means websites, social…