As one of the premier digital marketing companies in Sri Lanka we were interested when we came across this article on the DailyFT on ‘Digital marketing: Understanding the business realities in Sri Lanka’. by Dr. Nalin Abeysekara. Dr. Abeysekara is a Senior Lecturer at the Open University Sri Lanka and a Chartered Marketer. We had a few disagreements and this is our analysis of Dr. Abeysekara’s article. After giving a general idea on advertising, the author moves on to the subject of digital marketing, through which he means websites, social…
Analysis of Digital Marketing Business Realities
