Country Marketing Through Social Media

Country Marketing Through Social Media

In our series of social media marketing reviews, we next take a look at how countries are marketed through social media channels. Social media is being used extensively by the tourism industries around the world at present, and Sri Lanka is a prime example of a nation using social media to optimize its tourism sector. The year 2012 saw one million tourist arrivals in Sri Lanka and that figure was bettered by 26.7% in the following year. All the first seven months of 2014 have had more tourist visits to…