The era of social approval

The era of social approval

“The era of social approval” is written by Sonal Jayawickrama. He is a Guest contributor for Socialmedia.lk On the 26th of June 2015, the United States of America created history by providing the legal right for same-sex couples to get married. It was not this important piece of information that piqued my interest though, rather it was the reaction that I saw from individuals through almost all social networking websites. However it was not the thousands of statuses, rainbow themed profile pictures or the memes that attracted my attention, rather…

Social Media Review: Is Man KIND?

Social Media Review: Is Man KIND?

“Social Media Review: Is Man KIND? ” is the Weekly Digital Marketing Review by SocialMedia.lk. It’s a weekly recap of all the important campaigns & news from the digital marketing industry. Asia Firstcry.com is India’s largest online shopping store for kids & baby products. They’ve created an ad series featuring the world famous Bollywood actor Amitabh Bachchan. The creative idea is “Bachchon Ki Shopping, Bachchon Ka Khel Nahin” (Children’s shopping is no child’s play). The creative idea is being communicated to the viewers in a relatable manner using various creative…

Social Media Review: The Toyota ad that speaks with Siri

Social Media Review: The Toyota ad that speaks with Siri

‘Social Media Review: The Toyota ad that speaks with Siri’ is the Digital Marketing Weekly Review by SocialMedia.lk. It’s a weekly recap of all the important campaigns & news from the digital marketing industry. International Apple introduced a new feature called “Hey Siri” on their iOS 8 update. After activating this feature, the user doesn’t have to press & hold the ‘home button’ but just have to simply say ‘Hey Siri’ to interact with Siri. Now Toyota has come up with a radio ad that uses Siri to actually switch…

Social Media Analysis: Initial reactions to Sri Lanka General Election #GenEleSL

Social Media Analysis: Initial reactions to Sri Lanka General Election #GenEleSL

On the Social Media Analysis: Initial reactions to Sri Lanka General Election #GenEleSL, we will be analyzing credible sources for Election news and the Social media buzz created around the major political decisions and events relating to the General Election 2015.  Parliament was dissolved with effect from midnight on June 26th with the date set for the General Election on August 17th. This was officially announced through an official gazette notification issued by the Presidential Secretariat. When rumours were spread about the Parliament dissolution people gathered on Social Media, specifically on…

David Beckham is on the search for an “All In one”

David Beckham is on the search for an “All In one”

David Beckham is on the search for an “All In one” is the Digital Marketing Weekly Review by SocialMedia.lk. It’s a weekly recap of all the important campaigns & news from the digital marketing industry.   International   Sprint is an American telecommunications holding company founded in 1899. Sprint has teamed up with Deutsch LA to launch the “All-In-Wireless” campaign on which David Beckham stars. The ad criticizes their direct competitors and their practices strategically. The 3-minute video provides the viewer with comparisons with other carriers and finally the reasoning on…