Social Media Analysis: Full Face Protest

Social Media Analysis: Full Face Protest

Last Sunday’s Full- Face ban protest created a huge buzz in media, today we analyzed the event and the steps the hosts of the protest took to organize it on our Social Media Analysis: Full Face Protest. On March 2nd, then Police Spokesman announced that full-face helmets to be banned from 21 March onwards. However, later on with the involvement of the Minister of Public Order John Amaratunga the ban was temporarily lifted. This was  again changed on March 25th, with the Police announcing that the full-face ban will be…

Digital Marketing Weekly Review 05

Digital Marketing Weekly Review 05

Digital Marketing Weekly Review 05 is a weekly recap of all the important campaigns & news from the digital marketing industry. International Taco Bell is a US based fast-food chain. Within just 6 months into its breakfast launch, awareness levels reached those of Burger King, which had been in the breakfast category for about 10 years. On March 23rd, Taco Bell launched their newest campaign themed “Routine Republic”- a short film that mocks Taco Bells direct competitors- specifically Mcdonalds. However, its CEO has stated that sales had improved vastly due to…

Social Media Analysis- Recent Developments in Social Media

Social Media Analysis- Recent Developments in Social Media

With a number of features and new functionality being introduced to the major social media networks in March, we thought we analyse these and their impact on business users’ on this week’s Social Media Analysis- Recent Developments in Social Media. First up is Twitter’s ‘Partner Audiences’ which was introduced on 5th March. Through this, Twitter Advertisers can reach audiences through analyzing their purchase behaviours. This is more like connecting digital advertising with offline sales in order to give advertisers a better chance to identify their target market precisely. This is a…

Digital Marketing Weekly Review 04

Digital Marketing Weekly Review 04

Digital Marketing Weekly Review 04 is a weekly recap of all the important campaigns & news from the digital marketing industry. International Temptations US- a cat treats company, launched their newest product accessory called ‘Snacky mouse’. The product is simply a ball-shaped mouse with cat treats inside it, so everytime the cat kicks or punches the ‘Snacky mouse’ the treats inside, comes out. They’ve designed an amazing campaign video which was uploaded to YouTube on March 16th. States United to Prevent Gun Violence’ was founded in 1990, this US based…

Social Media Analysis: Politicians and Social Media

Social Media Analysis: Politicians and Social Media

Social Media Analysis: Politicians and Social Media, analyzes the recent ‘FB likes controversy’ and the power of social media in the field of politics. Social Media plays a major role in political campaigns all around the world. After the President of USA Barack Obama’s successful Presidential social media campaign ‘Change’ in 2008, the world saw the potential of Social media. Barack to Modi- social media has proven its worthiness in the field of politics. Sri Lanka is moving towards a digital age in a fast pace. During the Sri Lankan…