Month: October 2016

Is Social Media a Tool for Small and Medium Enterprise Market Expansion?

Small and medium enterprises are often deemed as a major contributor for local economies. However, a recent study has found that small and medium enterprises have the ability to expand internationally if they utilize social media. A study by Barclays focusing 500 UK small businesses found that 72% of these businesses solely use their social …

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Facebook: The Dilemma of a Video Metric

A recent article published by The Wall Street Journal found that Facebook had “vastly” inflated its key performance metric relating to video ads for two years. A miscalculation A post in the “Advertiser Help Center” a month ago announced regarding a ‘discrepancy’ “between the definition of Average Duration of Video Viewed and its calculation”. It …

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