YouTube: an overlooked PR goldmine in Sri Lanka

YouTube: an overlooked PR goldmine in Sri Lanka

YouTube is largely overlooked as a marketing tool in Sri Lanka. While working on our research we noted that even though other social media platforms, especially Facebook were being used quite aptly by many of the brands here. However, even the leading brands did not utilize YouTube in its full potential. Perhaps, it’s because it feels different to Facebook or Twitter or Instagram. It is looked upon more as a sort of entertainment hub where you watch videos as opposed to understanding that the videos are the marketing material for…

Communicating sustainable and green business initiatives on Social Media: Why and How?

Communicating sustainable and green business initiatives on Social Media: Why and How?

“The goal of social media is to turn customers into a volunteer marketing army” – Jay Baer, Convince and Convert “Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you” – Corey Eridon Hubspot More and more companies are investing in CSR and green initiatives nowadays such as the maintenance of their carbon footprint, or a new eco-friendly venture that promotes efficiency. The long and short term benefits of this could be extremely rewarding for the company. However, the full benefits…

Is Social Media a Tool for Small and Medium Enterprise Market Expansion?

Is Social Media a Tool for Small and Medium Enterprise Market Expansion?

Small and medium enterprises are often deemed as a major contributor for local economies. However, a recent study has found that small and medium enterprises have the ability to expand internationally if they utilize social media. A study by Barclays focusing 500 UK small businesses found that 72% of these businesses solely use their social media platforms to market their products in the local markets, thereby overlooking customers in global markets. The study further found that while 66% of the businesses utilize Facebook to market their products locally, the figures…