Viral: why some campaigns succeed

Viral: why some campaigns succeed

It’s the era of digital marketing. It’s not just any digital marketing, it’s the kind that talks to a person’s subconscious and compel them to purchase a product or service. Even then, there are campaigns that die out fast and those that really go viral. Here’s a bit of insight on why and how. The Human Element This is one detail that has been making all the difference lately. A very good example is the WaterisLife’s campaign that went viral under “First world problems by third world people”. The video…

Sri Lanka Weekly Social Media News Update 19/06/2017

Sri Lanka Weekly Social Media News Update 19/06/2017

Here’s our latest social media update on what went viral the last week in Sri Lanka and across the world This week our team wrote about: Our Blogs   The Dengue Epidemic : what Sri Lanka is doing wrong   What Went Viral in Sri Lanka?   Dengue reaches epidemic levels in Sri Lanka   With the onset of the seasonal monsoons, the dengue fever virus has come back again, this time with renewed force. Many of the hospitals around the country have had to stop taking in patients, as…

Sri Lanka Weekly Social Media News Update 05/06/2017

Sri Lanka Weekly Social Media News Update 05/06/2017

Here’s our latest social media update on the trending new last week in Sri Lanka and around the world. This week our team wrote about: Our Blogs Flood Relief Sri Lanka 2017 – An in-depth look at the flood relief system in Sri Lanka and the role of social media in it. Did the authorities get it right? Did help reach the affected quickly and correctly? What could we have done better? What Went Viral in Sri Lanka? Flooding in Sri Lanka Heavy rains and winds caused flooding in almost…

Sri Lanka Weekly Social Media News Update 29/05/2017

Sri Lanka Weekly Social Media News Update 29/05/2017

Read our latest review of what went viral in Sri Lanka and across the world last week. This week our team wrote about: Our Blogs   Express with Care: A look at how the online expressions of Chitral Somapala, as a mature brand, backfired on social media.   What Went Viral in Sri Lanka?   Flooding in Sri Lanka brings out unlikely heroes   The severe flooding in Sri Lanka owing to the storm now passing close to the island, hundreds and thousands have been killed, deemed missing while entire…

Express With Care

Express With Care

The term “freedom of expression” has never had more importance and has never been more misused, or rather ill-used. With almost the entire world on social media 24/7, the Internet has become a global connector. Social media is perhaps now the most powerful weapon. Word it right and you might have created a movement for a worthy cause. Use it wrong and you will have a movement created against you. So what happens when a mature brand, or perhaps a public figure, who for many years gathered a lot of…