YouTube: an overlooked PR goldmine in Sri Lanka

YouTube: an overlooked PR goldmine in Sri Lanka

YouTube is largely overlooked as a marketing tool in Sri Lanka. While working on our research we noted that even though other social media platforms, especially Facebook were being used quite aptly by many of the brands here. However, even the leading brands did not utilize YouTube in its full potential. Perhaps, it’s because it feels different to Facebook or Twitter or Instagram. It is looked upon more as a sort of entertainment hub where you watch videos as opposed to understanding that the videos are the marketing material for…

FT.LK: Media ethics & advertorials

FT.LK: Media ethics & advertorials

This article on the ft.lk is an example of dubious media ethics in Sri Lanka. I point it out not to nitpick, but because it is indicative of an industry that is crucial to the health of a nation. A robust and trustworthy news industry is a vital component of a healthy society. The ft.lk newspaper seems to be using technology provided by a company called Emojet to run a poll online. While there is nothing inherently wrong with this, it is disturbing to see what seems to be an advertorial masquerading as…

Do You Know Your Market?

Do You Know Your Market?

CIM Talking Point – Marketing Insights for 2017 “In an increasingly turbulent business environment, the only way to be ahead is to see ahead” – CIM, Talking Point How important is market research? How can we hold steady during a time of highly volatile economic conditions? Do we really know our market and how we should approach them? These are some of the essential questions that the CIM Talking Point looked to answer during the latest edition of their program held on the 31st January at the Hilton Colombo Residencies….

Jobs vs. Volkswagen

Jobs vs. Volkswagen

We wrote a post earlier about Sri Lankan Government communication during an intense news cycle last week. Having written on the use of framing in communication, I thought it worth pointing out recent and better executed government communication. Specifically, how economic developments were framed in terms of jobs and economic opportunities. This is particularly important as a number of media and social activists, in their eagerness for “gotcha journalism“, overstated the effect of finding out that Volkswagen was not involved in the Kuliyapitiya factory. This is not to deny that posts like this generate socialmedia…

Communication is not the same as communicating

Communication is not the same as communicating

The front page of the Daily Mirror was very interesting today, with a sequence of articles on statements and press conferences by various senior government figures. By our count, we’re looking at six different people communicating in five different ways about six different topics! With a controversy over the Volkswagen but not-Volkswagen factory opening, one would expect some form of response by the government. This could have even been by dismissing the issue as a relatively minor miscommunication  and focusing on the fact that a factory was being build that would provide manufacturing jobs. However, what…