Viral: why some campaigns succeed

Viral: why some campaigns succeed

It’s the era of digital marketing. It’s not just any digital marketing, it’s the kind that talks to a person’s subconscious and compel them to purchase a product or service. Even then, there are campaigns that die out fast and those that really go viral. Here’s a bit of insight on why and how. The Human Element This is one detail that has been making all the difference lately. A very good example is the WaterisLife’s campaign that went viral under “First world problems by third world people”. The video…