Viral: why some campaigns succeed

Viral: why some campaigns succeed

It’s the era of digital marketing. It’s not just any digital marketing, it’s the kind that talks to a person’s subconscious and compel them to purchase a product or service. Even then, there are campaigns that die out fast and those that really go viral. Here’s a bit of insight on why and how. The Human Element This is one detail that has been making all the difference lately. A very good example is the WaterisLife’s campaign that went viral under “First world problems by third world people”. The video…

Sri Lanka Weekly Social Media News Update 12/06/2017

Sri Lanka Weekly Social Media News Update 12/06/2017

Here’s our latest update of what went viral on social media in Sri Lanka and around the world throughout the last week. This week our team wrote about: Our Blogs Social Media and The Sri Lankan Forces: An analytical insight to the usage of social media by the Sri Lankan armed forces. What Went Viral in Sri Lanka? Crocodile found in a tea estate after floods A crocodile and a rather large one at that has been found in a tea estate after the floods. A villager in the area…

Sri Lanka Weekly Social Media News Update 29/05/2017

Sri Lanka Weekly Social Media News Update 29/05/2017

Read our latest review of what went viral in Sri Lanka and across the world last week. This week our team wrote about: Our Blogs   Express with Care: A look at how the online expressions of Chitral Somapala, as a mature brand, backfired on social media.   What Went Viral in Sri Lanka?   Flooding in Sri Lanka brings out unlikely heroes   The severe flooding in Sri Lanka owing to the storm now passing close to the island, hundreds and thousands have been killed, deemed missing while entire…

Express With Care

Express With Care

The term “freedom of expression” has never had more importance and has never been more misused, or rather ill-used. With almost the entire world on social media 24/7, the Internet has become a global connector. Social media is perhaps now the most powerful weapon. Word it right and you might have created a movement for a worthy cause. Use it wrong and you will have a movement created against you. So what happens when a mature brand, or perhaps a public figure, who for many years gathered a lot of…