Is Social Media a Tool for Small and Medium Enterprise Market Expansion?

Is Social Media a Tool for Small and Medium Enterprise Market Expansion?

Small and medium enterprises are often deemed as a major contributor for local economies. However, a recent study has found that small and medium enterprises have the ability to expand internationally if they utilize social media. A study by Barclays focusing 500 UK small businesses found that 72% of these businesses solely use their social media platforms to market their products in the local markets, thereby overlooking customers in global markets. The study further found that while 66% of the businesses utilize Facebook to market their products locally, the figures…

Facebook: The Dilemma of a Video Metric

Facebook: The Dilemma of a Video Metric

A recent article published by The Wall Street Journal found that Facebook had “vastly” inflated its key performance metric relating to video ads for two years. A miscalculation A post in the “Advertiser Help Center” a month ago announced regarding a ‘discrepancy’ “between the definition of Average Duration of Video Viewed and its calculation”. It further stated that the platform had artificially inflated the average time users spent watching videos by only considering video views of more than 03 seconds. At a glance it may appear to be a minor…

Technology Addiction: A Psychological Disorder in the making?

Technology Addiction: A Psychological Disorder in the making?

A recent article published on Daily Mirror spoke about the need for the Diagnostic Statistical Manual of Mental Disorders (DSM) (V) to categorize Technology Addiction as a psychological disorder. It provided opinions of a lecturer, a licensed psychologist and readers, where they voiced their view on why they believe it is important for the DSM-V to recognize Technology Addiction. Over the years, technology has become a crucial part in the day-to-day activities of the modern human. Some attribute network effect (i.e. subsequent increase in the value of a good or…

TukTuk: Did they commit a marketing sin?

TukTuk: Did they commit a marketing sin?

Sri Lanka has had a surge of  e-hailing application applications being introduced to the market. Nowadays, customers have a wide plethora of options from PickMe to Uber to Hire1 and many more. With such a highly competitive market, TukTuk, the new e-hailing application entered the market in the late 2015, with the intention of connecting Tuk Drivers and Passengers via a mobile application and SMS gateway. TukTuk, is an affiliate of Dialog which was formally presented under Dialog’s Ideamart, and is designed and developed by Erbenlab, a company focused solely…

Loco over Enrique?

Loco over Enrique?

It wasn’t long ago when people were chiming with excitement about the concert of the world-headlining artist Enrique which had been scheduled as part of his ‘Sex and Love’ Tour. However, this excitement went through a rollercoaster of emotions on the day of the event. From excitement to frustration to rage, what led to the concertgoers’ shift in moods? How did social media fuel this fire? What went wrong? People were lined up on the street and with no proper measure to control the queues those who came late were…