social media

Is Social Media a Tool for Small and Medium Enterprise Market Expansion?

Small and medium enterprises are often deemed as a major contributor for local economies. However, a recent study has found that small and medium enterprises have the ability to expand internationally if they utilize social media. A study by Barclays focusing 500 UK small businesses found that 72% of these businesses solely use their social …

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Facebook: The Dilemma of a Video Metric

A recent article published by The Wall Street Journal found that Facebook had “vastly” inflated its key performance metric relating to video ads for two years. A miscalculation A post in the “Advertiser Help Center” a month ago announced regarding a ‘discrepancy’ “between the definition of Average Duration of Video Viewed and its calculation”. It …

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Technology Addiction: A Psychological Disorder in the making?

A recent article published on Daily Mirror spoke about the need for the Diagnostic Statistical Manual of Mental Disorders (DSM) (V) to categorize Technology Addiction as a psychological disorder. It provided opinions of a lecturer, a licensed psychologist and readers, where they voiced their view on why they believe it is important for the DSM-V …

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TukTuk: Did they commit a marketing sin?

Sri Lanka has had a surge of  e-hailing application applications being introduced to the market. Nowadays, customers have a wide plethora of options from PickMe to Uber to Hire1 and many more. With such a highly competitive market, TukTuk, the new e-hailing application entered the market in the late 2015, with the intention of connecting …

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