Digital Marketing Weekly Review 05 is a weekly recap of all the important campaigns & news from the digital marketing industry.
- Taco Bell is a US based fast-food chain. Within just 6 months into its breakfast launch, awareness levels reached those of Burger King, which had been in the breakfast category for about 10 years. On March 23rd, Taco Bell launched their newest campaign themed “Routine Republic”- a short film that mocks Taco Bells direct competitors- specifically Mcdonalds. However, its CEO has stated that sales had improved vastly due to last year’s campaign, which is quite similar to the current campaign. However, the “Routine Republic” campaign is much bigger and louder than the one that preceded it.
- This week’s most viral video is Durex’s newest campaign video ‘#Connect’. Durex claims that they have found a new piece of tech that can enhance the coitus experience with your loved one. The commercial highlights how we’re carried away by social media and how that’s affecting a relationship. It’s a beautiful video that sends out a strong message to all the couples around the world. The video was released on 11th March 2015, and it has recorded a staggering 20,215,180 YouTube views this week, becoming the ‘most viral video’.
(Data Courtesy: Visible measures, True Reach metric systems)
- KFC- Australia launched a new campaign called “Chase the taste”. They claim the creative idea was born from testimonials by KFC lovers who said they’ll travel kilometres to eat at a KFC restaurant when they are traveling. “Chase the taste” is a well executed campaign, that shows us the spirit of travelling and that feeling you get when you can experience something you know far far away from your home and still feel like home.
- Nestlé Thailand through the integrated ‘Choose Wellness’ campaign is encouraging all Thais to start the path to good health by gradually making small adjustments to their daily routine and diet. They are aggressively marketing the concept through Facebook, and they’re also using YouTube by publishing small animated motivational clips adhering to the campaign theme.
- Havas Media Group’s mobile marketing brand Mobext Singapore has partnered with WWF’s Earth Hour to develop a new Twitter-based campaign called #TweetMyPower to inspire Twitter users to use their power to make a difference. Through the Twitter campaign, Earth Hour combines the power of social media with a social cause to help people take action for the planet by donating to WWF.
— Earth Hour (@earthhour) March 23, 2015
Donate and tweet, support the cause;
Until next week !!
“You cannot depend on your eyes when your imagination is out of focus”