‘International and Asia Digital Marketing Weekly Review’ is a weekly recap of all the important campaigns & news of the digital marketing industry.
International
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Facebook’s most shared publisher Playbuzz recorded a staggering 14.7 million visits to its site on January 2015 according to ComScore. With its high growth rates, the company’s CEO Shaul Almert announced that it will pay its most shared quiz makers because their content is the reason for Playbuzz’s success.
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This week’s viral video is Adidas’s newest ad ‘Take it” featuring Lional Messi & Gareth Bale. The video was released on 13th February 2015, and within a week it got 21 million Youtube views. This week also it tops as the most viral video with an impressive 7,159,193 views. (Data Courtesy: True Reach metric systems)
Asia
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Reebok India teamed up with Cricket star Mahendra Singh Dhoni to launch its latest campaign ‘Reebok One Hour’. Reebok India says its a movement to get India fit.
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Mini Cooper Australia marked their presence on China’s social media giant Sina Weibo. This Mini Weibo page is aimed at digital savvy chinese australians in both China & Australia. Since facebook & twitter are banned in China, Sina Weibo is the only platform to reach their target audience said a spokesman for MINI Australia.The social media page was launched coincide with Chinese Lunar New Year.
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Singapore Changi Airport in collaboration with JWT Singapore launched its online campaign to celebrate the company’s vision & culture and to pay tribute to the nation’s 50th birthday (August 9th,2015). The campaign is titled as ‘I’m Home’.
Until next week !!
“Creativity is contagious, pass it on”
~Albert Einstein