Digital Marketing Weekly Review 10

Digital Marketing Weekly Review 10

Digital Marketing Weekly Review 10 is a weekly recap of all the important campaigns & news from the digital marketing industry. International  Huggies is a disposable diaper manufacturing company who’s well known for its creative marketing approaches. The Huggies brand based in Brazil launched a new campaign called #COUNTINGTHEDAYS. In which they showcase stories of blind pregnant women who cannot see their baby before they’re born. The core creative concept behind the videos is creating a 3D printed cast of the baby using Ultrasound images and letting these blind mothers…

Social Media Analysis: #SaveWilpattu

Social Media Analysis: #SaveWilpattu

The recent controversy on deforestation of the Wilpattu National Park created a huge buzz in Social Media. At social media.lk we decided to analyze online activities recorded with the trending hashtag #SaveWilpattu with our Social Media Analysis: #SaveWilpattu. The deforestation was first surfaced through a local program called CIA (Catch In Action) in Hirutv, which is renowned for exposing illegal activities happening all around the island. The following clip was aired on Hiru News on 22nd April 2015. An extended version of the story was aired on Hiru News on 23rd…

Digital Marketing Weekly Review 09

Digital Marketing Weekly Review 09

Digital Marketing Weekly Review 09 is a weekly recap of all the important campaigns & news from the digital marketing industry. International  Mcdonald’s brought back its star character ‘Hamburglar’ after 13 years of retirement, yesterday. Originally the character was depicted as a pint-sized individual. However, in this 30 Sec video which was released through their official Twitter page portrays the grown-up version of the pint-sized Hamburglar we’ve seen before. This time the bandit Hamburglar has slimmed down and is living a happily ever after life with a family. Until he…