Digital Marketing Weekly Review 09 is a weekly recap of all the important campaigns & news from the digital marketing industry.
- Mcdonald’s brought back its star character ‘Hamburglar’ after 13 years of retirement, yesterday. Originally the character was depicted as a pint-sized individual. However, in this 30 Sec video which was released through their official Twitter page portrays the grown-up version of the pint-sized Hamburglar we’ve seen before. This time the bandit Hamburglar has slimmed down and is living a happily ever after life with a family. Until he hears about Mcdonald’s new Sirloin Third Pound Burgers. Robble Robble!!
The Legend. The Lore. The good looks? Hamburglar is back, America, and he’s after our Sirloin Third Pound Burgers! https://t.co/M2Zi2OXo4u
— McDonald’s (@McDonalds) May 7, 2015
1980’s famous Hamburger commercial featuring Hamburglar
- This week’s most viral video is Pepsi’s newest video for its ongoing campaign #LiveForNow. The YouTube video is titled as “Drone Football”. The video was released on 28th April 2015, and it has recorded a staggering 2,828,301 YouTube views this week, becoming the ‘most viral video’.
(Data Courtesy: Visible measures, True Reach metric systems)
- Pizza Hut launched a global blog recently to tell brand stories and engage consumers beyond selling pizza.The Yum Brands chain wanted to connect with fans by giving them behind-the-scenes access to the company.The blog contains interesting content about Pizza Hut including death-defying experiences, their teams across the world have witnessed; “Team In Florida Reacts Quickly To Hostage Situation” to much simpler yet interesting blog posts like; “10 Unexpected Places You Can Find A Pizza Hut”.
- Ahead of Mother’s day on May 15, Maggi India released a YouTube video kick-starting its Mother’s day campaign- #MomKnowsBest. The video shows the bond between a playful little girl and her mother in a setup using puppets, the video ends showing the actual mother and the daughter at the end of the strings, bonding. It is a beautiful video that depicts the fact that mothers know the best for their children, they just feel it and they just know it.
- Changyou is an online game developer based in China, developing highly interactive gaming platforms for a diverse portfolio of clients. Together with Saatchi & Saatchi, Changyou developed a new campaign to address the social perception ‘Gamers are antisocial’. The campaign is titled as ‘Playing Can’t Be Bad’, the video was uploaded on May 6th. the campaign uses irony to question the premise that video games isolate people.
Until next week !!
“The road to success is dotted with many tempting parking places, so keep driving”