Lexus releases a teaser for its rideable Hoverboard

Lexus releases a teaser for its rideable Hoverboard

Lexus releases a teaser for its rideable Hoverboard is the Digital Marketing Weekly Review by SocialMedia.lk. It’s a weekly recap of all the important campaigns & news from the digital marketing industry. International ‘Lexus’ a flagship brand under Toyota, released a teaser film on YouTube for its newly built rideable hoverboard. CHI & Partners created the spot, which depicts a skateboarder who leaves his regular board behind and steps on to the hoverboard. The prototype will be tested in Barcelona over the coming weeks. This week’s most viral video is…

Social Media Analysis: ‘Vlogging’ for the future

Social Media Analysis: ‘Vlogging’ for the future

A new digital trend is emerging and it is Vlogging. In this Social Media Analysis: ‘Vlogging’ for the future, we will be discussing about the success stories of the world’s most famous vloggers and the business perspective of vlogging.  Over the years, videos have shown more engagement rates on the Internet than any other media. The evolution first started with the launch of YouTube in 2005; however, the reason behind YouTube’s huge success is its acquisition by Google in 2006. It is now the third most visited website in the…

Toyota asks, “What does it mean to celebrate Father’s day?”

Toyota asks, “What does it mean to celebrate Father’s day?”

Toyota asks “What does it mean to celebrate Father’s day?” is the Digital Marketing Weekly Review by SocialMedia.lk. Its a weekly recap of all the important campaigns & news from the digital marketing industry. International Father’s day is just around the corner, and Toyota asks viewers a  noteworthy question “What does it mean to celebrate Father’s day?” on their latest campaign for its flagship model Toyota Camry. The video attempts to reach the viewers in every aspect possible to heighten feelings towards their fathers. This week’s most viral video is…

Digital Marketing Weekly Review 11

Digital Marketing Weekly Review 11

Digital Marketing Weekly Review 11  is a weekly recap of all the important campaigns & news from the digital marketing industry. International  Windsor’s Chips is a new premium gourmet chips manufacturing company in Australia. In order to position the brand, Windsor’s teamed up with IKON Communications group in Sydney to create an animated series of comedic micro-soap opera clips. The idea behind the concept was to bring the brand characters into life in a way it’s quirky while carefully incorporating the product into the ad without the comedy insulting the…

Social Media Analysis: ‘Meri Maggi’ fan crisis

Social Media Analysis: ‘Meri Maggi’ fan crisis

The biggest food scare ever reported in India, the recent allegations made against Nestle India’s Meri Maggi noodles and its nationwide ban in India will be discussed in this Social Media Analysis: ‘Meri Maggi’ fan crisis specifically analysing their social strategy to contain the fan madness in their social networks which might affect the Nestle brand in whole. Background The top stand alone brand of Nestle India is ‘Meri Maggi’ (Instant Noodles). Recently a set of controversial allegations was made by the Uttar Pradesh, India FDA (Food & Drug Administration) regarding…