Social Media Review: Urban Ladder featuring animals on their newest campaign

Social Media Review: Urban Ladder featuring animals on their newest campaign

“Social Media Review: Urban Ladder featuring animals on their newest campaign” is the Weekly Digital Marketing Review by SocialMedia.lk. It’s a weekly recap of all the important campaigns & news from the digital marketing industry. Asia To build awareness and brand affinity in Vietnam’s crowded engine oil market, Total Hi-Perf drove straight for the heart with the message that it’s ‘Time to Give Back to Your Bike’. The short film uploaded to YouTube takes us through a story about a man’s life journey; we see him buying his first bike,…

Social Media Review: Levi’s shows a modern side to masculinity

Social Media Review: Levi’s shows a modern side to masculinity

“Social Media Review: Levi’s shows a modern side to masculinity” is the Weekly Digital Marketing Review by SocialMedia.lk. It’s a weekly recap of all the important campaigns & news from the digital marketing industry. Asia Yepme is an Indian online shopping website that sells shoes, clothing, watches, jewelry and sunglasses for men & women. Recently Yepme in collaboration with Bollywood actor Shah Rukh Khan launched a new campaign to support the actor’s newest film ‘Fan’ which is scheduled to be released on April, 2016. The Yepme campaign is titled as…

Social Media Review: Share A Coke

Social Media Review: Share A Coke

“Social Media Review: Share A Coke” is the Weekly Digital Marketing Review by SocialMedia.lk. It’s a weekly recap of all the important campaigns & news from the digital marketing industry. Asia Ahead of Thai mother’s day on August 9, Thailand’s Tesco Lotus supermarket chain has launched an ad with an unexpected twist in celebration of the ‘power of women’. The ad depicts the life of a parent who’s willing to do anything for the well-being of their child. Making a living as a taxi driver on the road, life is…

Social Media Analysis: JVP SM Campaign

Social Media Analysis: JVP SM Campaign

Elections are just around the corner. Political buzz is heavily seen on Social Media. Through our ‘Social Media Analysis: JVP SM Campaign ‘, we will be analyzing the JVP’s Social Media campaign.  From its inception in 1965, People’s Liberation Front AKA Janatha Vimukthi Peramuna (JVP) has come a long way since its first major election in 1994. Their political beliefs might be controversial to some people, but they’ve a substantial amount of followers behind them to support and drive the party forward. JVP identified the need of its social media presence at…

Social Media Analysis: Use of review sites for personal criticism

Social Media Analysis: Use of review sites for personal criticism

‘Social Media Analysis: Use of review sites for personal criticism’ analyzes the abuse of review sites for personal beliefs and opinions.  The common belief among marketers is that ‘Customer is king’. This belief has gotten stronger and more entrenched over the years with the inception of the Internet and specifically Social Media sites. The Internet generally has given the consumer the ultimate power over the brand or company. In this era, whenever an individual is hoping to make an investment on a product or service they look it up on…