Social Media Analysis: Lakpahana FB Fiasco

Social Media Analysis: Lakpahana FB Fiasco

Last couple of days were a nightmare for the management of Lakpahana (Hand Craft), Sri Lanka. Recently their official Facebook page received enormous attention due to some of its controversial advertisements. We will be analysing this incident through our Social Media Analysis: Lakpahana FB Fiasco. On 4th April the following image featuring a naked male with a shawl was published on Lakpahana’s FB page, which went viral and received a lot of negative attention (87 shares at the time we took the screenshot) that reflected badly on Lakpahana’s brand image….

Three most interesting social media trends in CWC 2015

Three most interesting social media trends in CWC 2015

ICC Cricket World Cup commenced with excitement and a lot of energy when Australia Vs England (Melbourne) and Sri Lanka Vs New Zealand (Christchurch) matches were played. This year, ICC and Twitter joined forces to launch the first ever ICC cricket world cup experience for Twitter fans worldwide, which has a host of innovative & interactive features such as; · ICC Cricket World Cup Timeline ·#AskCaptain– ICC gives a chance for fans to ask a question from a team captain · #CWCDaily on Twitter Video- The daily recap of the…

Social Media Presence of Hutch Sri Lanka

Social Media Presence of Hutch Sri Lanka

Hutch Sri Lanka is a mobile telecommunication brand under the company Hutchison Telecommunications International Limited. The company is the smallest Sri Lankan mobile operator with a market share of 07 percent at the end of 2010. This article analyses the social media presence of Hutch Sri Lanka across the internet. Hutch and Facebook Similar to other mobile networks in the country, Hutch’s main social media platform is Facebook. The Facebook page is liked by more than 86,000 fans and is dominated by Hutch promotions and random images.   Furthermore, Hutch has…

Etisalat Sri Lanka Social Media Analysis

Etisalat Sri Lanka Social Media Analysis

Etisalat Sri Lanka launched its services in the island after acquiring the Sri Lankan operations of Milicom International (Tigo) in 2007. According to Fitch Ratings, in  2010, the company had a 20% market share in the Sri Lankan mobile market. This Etisalat Sri Lanka social media analysis takes a look at the Facebook, Twitter, YouTube and blog pages of the Company. Etisalat and Facebook After scrolling through the Etisalat’s Facebook page, we noticed that the company uses FB to promote products, share newsworthy and educational posts, host quizzes and competitions…

Social Media Review of Mobitel Sri Lanka

Social Media Review of Mobitel Sri Lanka

With the popularization of social media, the Sri Lankan mobile telecommunication industry has built a variety of social media platforms in which they seek to better connect with their stakeholders and market their products more efficiently. We looked at the major telecommunication companies in Sri Lanka and analyzed their social media presence. This social media review of Mobitel Sri Lanka takes a closer look at the Facebook, Twitter and YouTube pages of the Company. Mobitel Sri Lanka is one of the oldest companies in the Sri Lankan telecommunication industry. The…