The Dilemma of the Digital in Traditional Businesses

The Dilemma of the Digital in Traditional Businesses

When bricks and mortar companies succeed at the digital how does it affect their traditional business? The Data The holiday season of 2016 gave considerable insight into the impact of e-commerce and Amazon on traditional businesses. According to First Data reports, during the period of 01st October 2016 to 02nd January 2017, e-commerce sales grew 12% and the sales in bricks-and-mortar only grew 1.6%.  The total share sales for the bricks-and-mortar sector also fell a marked 5 points from 2015 coming to 79%. Amazon however, took in 37% of the…

Do You Know Your Market?

Do You Know Your Market?

CIM Talking Point – Marketing Insights for 2017 “In an increasingly turbulent business environment, the only way to be ahead is to see ahead” – CIM, Talking Point How important is market research? How can we hold steady during a time of highly volatile economic conditions? Do we really know our market and how we should approach them? These are some of the essential questions that the CIM Talking Point looked to answer during the latest edition of their program held on the 31st January at the Hilton Colombo Residencies….

Sri Lanka Weekly Social Media Update 20/01/2017

Sri Lanka Weekly Social Media Update 20/01/2017

Here’s what made the list of the top ranking social media news in Sri Lanka and across the globe, this week. Our blogs This week our team wrote about Dolly Hanging – a thought-provoking look at the unfortunate incident of a 12 year olf girl committing suicide on live stream and the instances where social media has actually managed to save lives. What Went Viral in Sri Lanka? Wimal Weeravansa’s arrest goes viral on UFPA Facebook page The recent arrest of Wimal Weerawansa was something that sparked a lot of…