YouTube: an overlooked PR goldmine in Sri Lanka

YouTube: an overlooked PR goldmine in Sri Lanka

YouTube is largely overlooked as a marketing tool in Sri Lanka. While working on our research we noted that even though other social media platforms, especially Facebook were being used quite aptly by many of the brands here. However, even the leading brands did not utilize YouTube in its full potential. Perhaps, it’s because it feels different to Facebook or Twitter or Instagram. It is looked upon more as a sort of entertainment hub where you watch videos as opposed to understanding that the videos are the marketing material for…

Sri Lanka Weekly Social Media News Update 15/05/2017

Sri Lanka Weekly Social Media News Update 15/05/2017

Here’s our latest update of what went viral on social media in Sri Lanka and across the world last week What Went Viral in Sri Lanka? Breakdown of Modi’s helicopters blown out of proportion? It appears that a helicopter belonging to the Modi entourage was unable to take off due to technical difficulties and had to remain grounded at Asgiriya. The news went viral on social media with many people stating that the reason for the breakdown is the fact that it flew above the Temple of the Tooth in…

Sri Lanka Weekly Social Media News Update 08/05/2017

Sri Lanka Weekly Social Media News Update 08/05/2017

Read our latest analytical review on the hot social media buzz last week in Sri Lanka and across the world This week our team wrote about: Our Blogs: The Killer “Blue Whale”: An analysis of the trending #BlueWhale online game that has claimed, supposedly, the lives of many vulnerable teenagers across the world Twitter Drama: Are comments on social media taken too seriously or personally? Here’s why. What Went Viral in Sri Lanka? Common opposition leads the biggest May Day rally in Sri Lanka The May Day saw many political…

Twitter Drama

Twitter Drama

Sri Lankan social media is no newcomer to drama. This latest popped up when @90skiddo tweeted: Why is that the same set of people represent all the events on behalf of the so called #SLTweeps ? — Darth Shen (@a90skiddo) May 6, 2017 There was immediately a flurry of comments that were clearly divided between two “camps”. The ones that agreed and the ones that disagreed. The majority of replies to the tweet seemed to assume that this was in regards to the Jetwing Lake opening that was trending under…

Sri Lanka Weekly Social Media News Update 24/04/2017

Sri Lanka Weekly Social Media News Update 24/04/2017

Read our latest weekly update of what’s trending on social media in Sri Lanka and across the world This week our team wrote about: Our Blogs   Basic Internet Security :  A look at how you can keep online information safe and avoid the radar of hackers and various other entities that might be mining it.   What Went Viral in Sri Lanka? The Meethotamulla waste dump disaster The Meethotamulla waste dump collapsed recently destroying the lives of 246 families approximately who were unfortunate enough to live near enough. Among…