Digital Marketing Weekly Review 08

Digital Marketing Weekly Review 08

Digital Marketing Weekly Review 08 is a weekly recap of all the important campaigns & news from the digital marketing industry. Toyota is world- renowned for its innovation. Setting industry standards even higher, the company is about to unveil its biggest ever innovation- Toyota Mirai this autumn. The company recently released a video titled as ‘Fueled by Bullshit’ depicting how manure can be used to run a hydrogen powered car, on April 22nd celebrating the World Earth Day.   This week’s most viral video is Hyundai’s newest campaign ‘A Message to…

Digital Marketing Weekly Review 07

Digital Marketing Weekly Review 07

Digital Marketing Weekly Review 07 is a weekly recap of all the important campaigns & news from the digital marketing industry International Moms Demand Action for Gun Sense in America is a philanthropic organization concerned with gun violence. Its latest campaign designed by Grey Toronto, takes a direct aim at grocery chain Kroger for allowing guns in stores. Titled as ‘Not allowed’, this 60 Sec video criticizes customer policies of Kroger and their decision to not outright ban guns in their stores. The video has gotten over 13,500 shares and…

Digital Marketing Weekly Review 06

Digital Marketing Weekly Review 06

Digital Marketing Weekly Review 06 is a weekly recap of all the important campaigns & news from the digital marketing industry. International Dove, the personal care brand owned by Unilever, has launched a video as part of its global marketing campaign that challenges perceptions of female beauty. The short film, shot in five countries and developed by Ogilvy & Mather Chicago, is designed to inspire women to reconsider their choices about beauty and question how those choices make them feel. This is another beautiful approach taken by Dove to spread the…

Social Media Analysis: Lakpahana FB Fiasco

Social Media Analysis: Lakpahana FB Fiasco

Last couple of days were a nightmare for the management of Lakpahana (Hand Craft), Sri Lanka. Recently their official Facebook page received enormous attention due to some of its controversial advertisements. We will be analysing this incident through our Social Media Analysis: Lakpahana FB Fiasco. On 4th April the following image featuring a naked male with a shawl was published on Lakpahana’s FB page, which went viral and received a lot of negative attention (87 shares at the time we took the screenshot) that reflected badly on Lakpahana’s brand image….