Digital Marketing Weekly Review 07 is a weekly recap of all the important campaigns & news from the digital marketing industry
International
- Moms Demand Action for Gun Sense in America is a philanthropic organization concerned with gun violence. Its latest campaign designed by Grey Toronto, takes a direct aim at grocery chain Kroger for allowing guns in stores. Titled as ‘Not allowed’, this 60 Sec video criticizes customer policies of Kroger and their decision to not outright ban guns in their stores. The video has gotten over 13,500 shares and over 14,000 likes on facebook.
- Adidas has again made it to the top; this week’s most viral video is Adidas’s newest ‘Take it’ campaign video ‘Here’s to the takers’. The video was released on 6th April 2015, and it has recorded a staggering 11,818,680 YouTube views this week, becoming the ‘most viral video’.
(Data Courtesy: Visible measures, True Reach metric systems)
- After its debut in 2005, the billion dollar video game franchise ‘Guitar Hero’ is coming in hot after staying in the shadows for over 5 years. Their newest video game ‘Guitar Hero live’ is scheduled for a worldwide release on fall 2015. To tease its beloved fans, they released a sneak peak into their new gaming experience on 14th April 2015 through a trailer. The new trailer shows gameplay as live action. “This isn’t what it ‘feels’ like to play the new Guitar Hero,” on screen text says. “This is what it is,” the text concludes as the trailer shows actual gameplay.
- Samsung Electronics Turkey’s newest initiative brought tears to many people around the world. Samsung Turkey opened their hands & hearts to the Turkey hearing-impaired population of around 2.3 million by initiating a video call center for hearing impaired people called the ‘Samsung Duyan Eller’. To mark its launch, they selected a Turkish hearing impaired individual called ‘Muharrem’ and surprised him. This campaign video showcases the preparation and execution of that project.
Asia
- To announce the latest category based sales, Flipkart- India’s largest e-commerce marketplace has rolled out a humorous campaign called ‘Sale that sales itself’. The video shows a Flipkart meeting room where a grand TVC idea is being pitched to a fictional Flipkart marketing head by a creative agency representative. After much discussion, the idea is rejected, and the marketing head states that “nothing can sell the sale, except the sale itself”.
Until next week !!
“If you want creative workers, give them enough time to play”
~John Cleese