Sri Lanka Weekly Social Media News Update 29/05/2017

Sri Lanka Weekly Social Media News Update 29/05/2017

Read our latest review of what went viral in Sri Lanka and across the world last week. This week our team wrote about: Our Blogs   Express with Care: A look at how the online expressions of Chitral Somapala, as a mature brand, backfired on social media.   What Went Viral in Sri Lanka?   Flooding in Sri Lanka brings out unlikely heroes   The severe flooding in Sri Lanka owing to the storm now passing close to the island, hundreds and thousands have been killed, deemed missing while entire…

Express With Care

Express With Care

The term “freedom of expression” has never had more importance and has never been more misused, or rather ill-used. With almost the entire world on social media 24/7, the Internet has become a global connector. Social media is perhaps now the most powerful weapon. Word it right and you might have created a movement for a worthy cause. Use it wrong and you will have a movement created against you. So what happens when a mature brand, or perhaps a public figure, who for many years gathered a lot of…

Sri Lanka Weekly Social Media News Update 22/05/2017

Sri Lanka Weekly Social Media News Update 22/05/2017

Here’s our latest update on last week’s social media trends in Sri Lanka and around the world. This week our team wrote about: Our Blogs   YouTube: an overlooked PR goldmine in Sri Lanka – Why do Sri Lankan brands not use YouTube to promote themselves and why YouTube is actually a cost-effective and interactive form of PR. What Went Viral in Sri Lanka? SAITM protest Anti-SAITM protests have been all the talk for the past several months and it still does not seem to show signs of dissipating. The…

YouTube: an overlooked PR goldmine in Sri Lanka

YouTube: an overlooked PR goldmine in Sri Lanka

YouTube is largely overlooked as a marketing tool in Sri Lanka. While working on our research we noted that even though other social media platforms, especially Facebook were being used quite aptly by many of the brands here. However, even the leading brands did not utilize YouTube in its full potential. Perhaps, it’s because it feels different to Facebook or Twitter or Instagram. It is looked upon more as a sort of entertainment hub where you watch videos as opposed to understanding that the videos are the marketing material for…

Sri Lanka Weekly Social Media News Update 15/05/2017

Sri Lanka Weekly Social Media News Update 15/05/2017

Here’s our latest update of what went viral on social media in Sri Lanka and across the world last week What Went Viral in Sri Lanka? Breakdown of Modi’s helicopters blown out of proportion? It appears that a helicopter belonging to the Modi entourage was unable to take off due to technical difficulties and had to remain grounded at Asgiriya. The news went viral on social media with many people stating that the reason for the breakdown is the fact that it flew above the Temple of the Tooth in…