Authenticity and Framing

This post about the repackaging of Hilary Clinton (in a manner similar to that of the sitcom character Leslie Knope) struck a cord with me; particularly in the context of authenticity and framing.

She was preening and privileged, removed from the experience of normal people. She was too used to power and money to understand anyone but Washington insiders. She was so focused on her own career that she couldn’t hear the cries of those who were hurting.

So the Democratic convention did exactly what Parks did — and even suggested Clinton had a bit of Knope in her. She worked so hard she impressed political opponents. She fought for what she believed in tirelessly. She never quit, even when things seemed dire.

Those who attack her, then, are only playing into the Knope-like Clinton Democrats tried to build up — a tireless striver who suffers the slings and arrows of criticism to come out the other side, stronger.

A common refrain about politicians is that they need to be more authentic. While there may be a desire for this in politics, it should also be pointed out that authenticity should not be confused with being likeable (as Donald Trump’s relative success can testify to). In fact, with the proper framing, a candidate who is authentic but not likeable, can be pitched successfully to voters.

If the perception of the candidate is that they are a political insider, policy wonk and technocrat, as in the case of Hilary Clinton (or as we had in Sri Lanka with Ranil Wickremesinghe), it is these characteristics that need to be seen as virtues when framing the choice of election contenders. The pitch to voters should be that these attributes are required to solve to issues of the day.

This a far better expenditure of time and effort, than forcing the candidate into classicly inauthentic-authentic behaviour such as kissing babies.

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  1. […] Government communication during an intense news cycle last week. Having written on the use of framing in communication, I thought it worth pointing out recent and better executed government […]

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