Digital Marketing Weekly Review

Digital Marketing Weekly Review is a weekly recap of all the important campaigns & news of the digital marketing industry.

International

  • On March 4, Mark Zuckerberg hosted an in-person public Q&A at the Liceu theater in Barcelona, Spain, where he answered questions from people all around the world. Over 250 people from Barcelona and the surrounding community attended the event. From strategic business questions to more personal questions like “Why don’t you post more photos of your dog, Beast?” were directed at him by the audience. The top question of the event was “How do you attract and select the right people to work at Facebook?” He said he would only hire someone to work directly for him if he would work for that person”.

     

  • For the second consecutive week, Adidas’s ‘Take it’ managed to retain its title the ‘Most Viral Video’ with an amazing 25,091,137 views this week. Since we shared the ‘Take it’ video last week, we thought of sharing the next most viral video of the week- Samsung’s ‘Movie Magic’, a 90 second video. Which was published on 22nd February 2015, with an impressive 7,299,664 views this week. (Data Courtesy: Visible measures, True Reach metric systems)

 

  • Louis Vuitton- a French fashion house founded in 1854, launched its newest digital campaign, focused on Facebook, Instagram and YouTube. The campaign was titled as ‘The Spirit of Travel’ and was shot at West Indies, besides the beautiful Caribbean settings featuring their newest leather handbag collection.The campaign got an amazing engagement rate from fashion lovers around the world within just a week from its launch. Over 2000 shares on facebook and over 79 thousand likes on Instagram is proof that the brand message was passed on effectively.

The Spirit of Travel- Facebook
The Spirit of Travel- Facebook

 

  • ‘Always’- A Procter & Gamble(P&G) owned- sanitary towel based brand has released a follow-up to its “#likeagirl” campaign ahead of International Women’s Day on 8 March. The project was initially started in June last year. The objective of the campaign was to empower women to be themselves and embrace their abilities ‘Like a girl’- which they are, proudly. #likeagirl video was released on 3rd March, upto today (6th March) there are over 61 thousand views on YouTube.

 

Asia

  • Nissan Motor Co., Ltd. has released a YouTube video of the special promotion campaign, they have launched for their SUV lineup- X- TRAIL, joining forces with PIZZA-LA, a Japan-based pizza chain. The campaign was called “THE XTREME DELIVERY X-TRAIL × PIZZA-LA: WORLD’S TOUGHEST PIZZA DELIVERY”. The promotion took place on the first two weeks of February. Delivering to remote locations in the snowy mountains, over difficult terrain and tough weather conditions, Nissan’s objective was to prove that no location is impossible for an X-TRAIL.

         Until next week !!

“It always seems impossible until its done”

                                             ~Nelson Mandela

 

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